Partnering with the New Mexico State Fair delivers!

We invite you to tap the branding and marketing power of the “Biggest Show in New Mexico” by becoming a sponsor or supporter of the New Mexico State Fair.

Your sponsorship will include a fully-integrated package of primary benefits designed to meet your marketing objectives.  Potential benefits may include:

Turn-Key Partnerships

The New Mexico State Fair has a full-time professional staff committed to helping our partners achieve maximum return on investment from their sponsorship.  We will coordinate programs with your sales force to ensure success.  In addition, the Fair takes the guesswork out of sponsorship by providing a thorough post-event reconciliation.  Tear sheets, attendance figures, promotional recaps, and pictures of signage are among the items inventoried in the report.

Title Rights

A title partnership includes year round title to one of our most popular attractions.  Renaming a venue after your business or brand guarantees that every time the venue name appears in any advertising, promotion or collateral materials, your name and/or logo appears with it both during the Fair and throughout the year when sponsoring permanent facilities.

Presenting Rights

A presenting partnership includes the presenting rights to one of our premier events or attractions.  The event will be referred to as Presented by “Sponsor” and will feature your name and logo every time the attraction is mentioned or appears in any advertising, promotion or collateral materials.

Full Promotional Rights

Sponsors receive royalty-free use of the Fair’s high-impact marks and logo on advertising and promotions.  Use of the recognizable New Mexico State Fair logo communicates your commitment to the community.

Extensive Recognition

Your presence is reinforced through your ID (logo and or name) on all respective collateral materials, including Visitors’ Guides, the Premium Book and other media.  Your recognition may extend online through a year-round ID and link on the New Mexico State Fair’s website.  Additionally, your ID may be featured on year-round event materials with specific opportunities.

On-Site Visibility

The Fair is one of Albuquerque’s most popular and long standing traditions and as a sponsor you will receive exposure throughout the event.  Banners and signage are available in several areas of the grounds including Tingley Coliseum as well as daily PA announcements across the grounds, recognition by show announcers and recognition on our Sponsor Appreciation Board – all potential benefits which ensure prominent exposure throughout the 17-day event.

Targeted Display

On-site exhibit space in high-traffic areas, allow you to activate fairgoers face-to-face in a meaningful, memorable fashion.  At the ticket/information booths and concession outlets, distribute coupons, samples or pamphlets which are coded to track your results.  You can use your exhibit space to stimulate sales, solicit customer feedback, and build your database – you will discover endless potential.

VIP Entertainment

Use your admission and parking passes and our exclusive Sponsor Hospitality Area to entertain key customers or executives on site.  Take advantage of our Sponsor Concierge Desk to purchase additional admission and parking at a special reduced rate as well as reserve rodeo/concert tickets to be placed at will call or picked up at the desk.

Promotional Incentives

One way to measure return is by tying sponsorship directly to sales.  The Fair makes selling automatic by providing you with reduced cost admission passes which you can tap into for promotional offers.  For example, you can offer free or discounted admission tickets.