Experience Win-Win Marketing the
New Mexico State Fair

Heightened CommunicationWith the New Mexico State Fair, you will be talking with your target audience not at them.  Unlike a commercial interruption, your message is woven right into the action, reaching consumers while they are engaged in activities relating specifically to your business.  And, rather than a perfunctory 30-second spot, you have a full 17 days to convey your message.

Outstanding Sales ClimateThe average stay at the New Mexico State Fair is 5.3 hours with each visitor attending an average of three days – that’s more than 15 hours of face time with your target audience.  Also, the Fair is one of the few live entertainment opportunities in New Mexico that brings the entire family together as the majority of fairgoers come with parents, siblings and other relatives.  Fairgoers are gaining first hand knowledge of your product or service in an overwhelmingly favorable environment.

Community RootsA 70-year tradition, the nearly 56,000 exhibitors showing off their best rose, chocolate mouse, canned peaches, cashmere wool, Nubian goat, oil painting or custom turquoise jewelry to the family enjoying free entertainment stages, homemade pie, carnival rides and agricultural displays, the New Mexico State Fair is more than the #1 local attraction in the State in September – it is simply the most targeted way to reach the every facet of the New Mexican community.

Bottom Line Impact

Considering approximately 700,000 attendees paid $7 to attend the long standing tradition that is the New Mexico State Fair in 2006, including the 25.4% who traveled more than 40 miles, it is safe to say the Fair is an important asset in the lives of New Mexicans.  And when you support something they care about, they will support you.
A full 57.8% of fairgoers consciously look to se who the sponsors are!